As we wrote in this 2017 Washington Post piece, the College Board profiles students’ geographic, attitudinal and behavioral information and sells licenses to institutions and researchers, allowing access to student data. The College Board profits from selling exams but also profits from licensing students’ data. Do they also sell student data for advertising purposes? As seen in this letter to a parent, the College Board uses its non-profit status to claim exemption from California’s Consumer Privacy Act.Ĭollege Board sells licenses to access student data. According to 2018 tax records, College Board paid David Coleman, their CEO, an annual salary of over $1.5 Million, and paid multiple staff salaries in the $300-500,000 range, including Trevor Packer the VP of AP programs, whose annual salary in 2018 was $526,359. This report suggests the College Board is a hedge fund which has money in multiple offshore accounts, and has assets in excess of $1.1 Billion. The College Board appears to be a very profitable “non-profit” that also receives considerable public subsidies. The College Board, a signatory to the Student Privacy Pledge which promises not to sell students’ personal data for behavioral advertising and promises to only disclose data for educational purposes, is also the owner of the PSAT, SAT, and Advanced Placement (AP) exams. I wonder how many parents or students know this about College Board. I also discovered that College Board apparently required typing samples from students, asked students to give College Board an unlimited right to use their AP written and oral responses, and College Board changed their AP Terms of Service after students agreed to them in Fall of 2019. However, in addition to these ad trackers, I documented where the College Board apparently utilized hidden analytics tools, including one that records everything a user does on a website and offers keystroke logging and “behavior tag” analysis of users. Similar to a recent investigation by Consumer Reports, I recently discovered that College Board allows third parties such as Facebook and advertisers such as Adobe Marketing, Google Ads, Bing Ads, Yahoo and more to track users on multiple College Board websites. As a parent myself, I have wondered how the College Board uses and monetizes students’ data. With the move to online learning, many parents are asking edtech companies, “ What are you doing with my child’s data?” That seems a reasonable question. Contact ACT if you do not receive your scores.Is College Board allowing third party advertisers, keystroke loggers, and behavioral analytics to track students? “Recording everything they do?” Contact College Board if you do not receive your scores.ĪCT will mail you the test scores within three to seven weeks after testing. Then select “View your test scores.” Email us or call 41 if you have trouble viewing your scores.Ĭollege Board will mail you the test scores within six to eight weeks after testing. To view them, log into M圜TYas a parent and select “Talent Search” in the left menu. Scores from the Online SCAT are usually available within two weeks after taking the test. Then select “View your test scores.” Email us or call 41 if you have trouble viewing your scores.
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